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Accordingto a press release which floated through Backfire's window this week, Leeds
Page 24
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based Minorplanet is making an official approach to the Cambridge Dictionary to ask them to
recognisethe word 'Telematics'. Reading between the lines, Minorplanet seems less fulfilled by being a world leader in a subject that doesn't exist in the dictionary. Here at CM we're constantly struggling with industry terms—and other expressions—which don't appear in the dictionary. For starters, what about a definition of "logistics"? We want one short, sharp (and preferably English)
sentence, that doesn't include marketing speak like "shared user values; full chant care; optimised business solutions"; or "full, one-stop-shop, provision."
CMwill give a prize of a bottle of Champagne to the best and most succinct (not to say the most believable) answer.
PS: "Road Haulage with a bit of warehousing thrown in for good measure" is not acceptable....(even if a is highly accurate)—Ed.