he Press meets BRS students
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The new-look BRS management training irtment introduced an unusual subject at econd management course in Birmingham week. On Monday the deputy editors of merciat Motor and Motor Transport met students and discussed "The role of the Press in the transport industry".
e gathering and selecting of news and es, and how publications could best be as tools of management, was explained. cular interest was evinced in the method lecting road test material; it was suggestiat the value of trade Press tests lay in unbiased presentation which was unmpanied by extraneous material.
le students were exhorted to read their trade Press, which had been described as the "best in the world", and at the same time to use it.
The importance of feedback from management to the Press was stressed. The speakers were agreed that the trade Press was the platform for the industry and they illustrated how each publication in its own way had influenced the life of road transport.
This course will be more intense than its predecessor as it condenses what was previously seven months' tuition into six months. This week the eight course-members will be in London on a field exercise studying the operations of three companies before returning to Birmingham to make a critical analysis.