We can but tri says Econofreight
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A MAJOR sales effort is being made by Econofreight to boost its general haulage business as part of a restructure into three separate sales divisions.
The Middlesbrough-based group is creating separate divisions to handle heavy and specialist transport activities and its general haulage.
Mammoet Econofreight, an associate of Netherlands heavy transport specialist Mammoet Transport, will continue as the division responsible for major international transport movements that benefit from the joint resources the two companies can command.
A new division, Econofreight Heavy Transport, has been created to manage all United Kingdom heavy haulage, jacking, skidding and machinery handling work. It also is to run special studies, consultancy and project management and will be the name used on all vehicles and equipment run on these activities.
The heavy transport business is growing, and to meet likely expansion of the market, 1.5 acres of land adjoining its Middlesbrough depot have been bought.
There is a warehouse on this site, and Econofreight intends to convert it into a trailer rigging and modifying workshop. A rigging loft for all specialist equipment will also be provided on the site.
Econofreight Transport remains the trading name of the general and contract haulage business which, like the rest of the group, will remain a single company.
Managing director Tom Llewellyn told CM that modern marketing techniques were to be applied to the haulage business in an attempt to make it develop in the same positive way as heavy haulage has over the past three years.
He said a sales force and management team was being appointed for Econofreight Transport, and added he was convinced that it could become a profitable business. Good contracts which had been won without such close management showed that there is potential for the haulage business, and Mr Llewellyn added: "We need general haulage for strategic purposes. We won't go out of it."