COMMERCIAL MOTOR'S Overseas Associates
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THE announcement by Mr. Cecil King last week of a 41-m. deal between International Publishing Corporation and Cahners Publishing Company Inc. of Boston, Massachusetts, means that COMMERCIAL MOTOR is now part of the biggest international consortium of technical and trade journals published in the world, numbering 213 magazines and newspapers. IPC has acquired a 40 per cent interest in the American concern and already has similar interests in France, Italy, Germany, Holland and Hong Kong.
A new company, Iliffe-NTP International, jointly owned by Kelly-Iliffe Holdings and National Trade Press (proprietors of Temple Press Ltd.) has been formed to coordinate the activities of the two parent concerns, and Mr. V. G. Sherren, chairman of NTP and Temple Press, is to join the Cahners Board.
Mr. King emphasizes that specialists in technical and trade subjects in the various countries will be able to provide services and information for each other, with obvious benefits to readers. Information on British products and industrial activities will be spread abroad much more easily and efficiently, and the opposite will also apply—British readers will be better informed on what is happening overseas.
The general effect will be greatly improved efficiency of the technical Press throughout the world through its international pooling of journals, journalists, ideas and information.