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Sexy logistics

19th July 1990, Page 8
19th July 1990
Page 8
Page 8, 19th July 1990 — Sexy logistics
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Which of the following most accurately describes the problem?

• "Logistics has to be taken away from its dry academic fundamentals and made sexy to catch the imagination of the general public," says Jonathan Weeks, the new chairman of the 7,500 strong Institute of Logistics and Distribution Management.