NBC engages a frog
19th January 1980, Page 21
19th January 1980
Page 21
Page 21, 19th January 1980
— NBC engages a frog
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"HOP OFF with National Express" is to be the slogan of a marketing and advertising campaign to increase public awareness of National Express coach services.
An animated frog character is to be used in television and cinema advertising campaigns designed to show the advantages of travel by National coach. GREATER Glasgow Passenger Transport Executive's entire route network is now one-man operated.
The Executive's no change Fast Fare system is also to be expanded to speed up bus loading times. It is based on a fare box no change system, and Almex ticket machines.