Wheeler dealers
18th July 1996, Page 33
18th July 1996
Page 33
Page 33, 18th July 1996
— Wheeler dealers
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Keywords :
Magna International, Vauxhall Motors, Business / Finance, Politics, Technology / Internet
The new go-faster Labour Party hopes to put an extra spin on its message by its choice of advertising executive to mastermind its election campaign. She is Daryl Fielding, 38, who works for Labour's agency BMP DDB. At her previous agency, Lowe HowardSpink, she was in charge of the £70m-spending Vauxhall Motors. New Labour is unlikely to have even a tenth of that, so out go those exotic locations, hello Camden High Street.