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Cheap AdBlue at your service

18th January 2007
Page 69
Page 69, 18th January 2007 — Cheap AdBlue at your service
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Which of the following most accurately describes the problem?

One franchised used tuck dealer is offering AdBlue at cost to its customers whenever their vehides make workshop visits. Steve Banner reports.

Customers who have bought Euro-4 trucks relying on SCR (selective catalytic reduction) from South of England Daf dealer Adams Morey will be able to buy the necessary AdBlue at cost when they bring their vehicles in for a service.

Adams Morey has signed a deal with AdBlue producer and supplier GreenChem and is installing 5,0(X)-litre AdBlue bulk tanks at its Southampton. Bournemouth and Portsmouth depots.

'Any volume rebates agreed with GreenChem will be passed directly to customers in a reduced price-per-litre charge; initially that will he less than 30p but could go as low as 2'7p if volume grows as anticipated," says group MD Steve Mercer."That compares with the 40-45p per litre that has been factored into the overall running cost calculations of an SCR Daf vehicle." Ultimately Adams Morey expects to supply more than 200,000 litres annually However the company is not proposing to sell AdBlue to casual callers, or to top up its own customers' trucks between workshop visits.

Mercer is eager to explode some of the myths that he says surround AdBlue.

"It never ceases to amaze me that some operators have been led to believe that it will rot a chassis in six months and lift asphalt in the yard if spilt," he says. -It's a shame that more hasn't been done to support SCR technology given the marketing exploits of the EGR [exhaust gas recirculation] hunch." • • Don't miss next week's CM which will include a survey on the AdBlue market