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Two vital months ir tour year that add up to

17th September 1976
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Which of the following most accurately describes the problem?

For a buyer in today's world the pressure's tough. Industry and commerce breed special problems, too much tension, too much paper, too many worries about supply situations. It all adds up to a complex demanding job, that in turn demands new style thinking.

That's right where Total come in. Our style matches today's pressure. Because we're young we know we've something to prove. And we've really grown fast proving ourselves to industry.

By sheer hard work, by planning, by caring, by our Total effort we've earned an enviable reputation as professional oilmen and we aim to keep it.Just as we always try to keep our word. Providing the right products, at the time and place that's right.

Just spare us two minutes right now, and let us give you some compelling reasons why Total should come into your reckoning when you're thinking about ordering oils and lubricants for the months ahead. Total Investment and Exploration Investment Total has invested over 260 million, in it's North Sea development, in sites, drill rigs, barges and supply boats. Big money to hunt for oil and gas to fuel industry.

On the south bank of the Humber, the Lindsey Oil Refinery cost 243 million to plan and build. It can process up to nine million tons of crude oil every year The money we spend means we're playing our part in the recovery and future well-being of the British economy and industry In Total we spend a Emillion a day: to research and develop new energies to prepare for industry's future needs by discovering new oil fields.

Exploration In the difficult waters of the North Sea, Total teams search and discover -oil from the Alwyn field by 1980gas to be piped ashore from the Frigg field next year From Aberdeen, geologists, engineers, meterologists, flyers and oilmen support each other in the quest for oil.

Pipe laying controlled from Peterhead presses ahead on 3chedule. tough at any time in the North Sea. 38 miles north of Aberdeen at St. Fergus we will soon be pumping Frigg field gas into industry From deep under the cold dark sea, from the blinding hot sands of the desert, from Indonesia, Colombia, Labrador, the Middle East, Burma and Brittany, over half a million square miles of the seas and surfaces of the earth, Total technology reaches for oil riches to satisfy industry Our Total exploration effort means that we operate faster, better, deeper and longer.

The Total Benefit We offer Quality Because of our standards, our products, our service, we work for some of the biggest names in industry and commerce Courtaulds, Ford, and the British Steel Corporation. They demand nothing but the best, that's what we deliver. To large and small, to every type of industry. Total supply top line fuels and lubricants.

We offer Expertise All the resources of one of the major oil companies in the world. New products. new techniques, Total research and development programmes. New ideas today for tomorrow's world.

We offer Local Knowhow Six regional offices, nine terminals and a network of more than fifty Authorised Distributors mean we can talk your language, and recognise your local needs. We offer Advice Our Fuel Saving Advisory Bureau offers simple dramatic ideas that pay for themselves, but fast. For example, an energy audit for Perkins Engines Co., Peterborough saved over £120,000 in just one year, at minimal capital cost.

We offer Opportunity Our reputation for Total effort, for integrity, for caring, means a service you can trust. You're used to making the right decision at the right time, we can give you the chance to take one of the soundest business decisions of your career, Give us the chance to prove we mean what we say.

If you want to move fast why not ring one of our Regional Managers:

Midland Roger Greene Coventry 0203 26241 Humber Arthur Wnton Wakefield 0924 72211 Mersey Ron \Wells Sale 061 969-3911/5 Western Chris Ticehurst London 01 579 1551 Eastern Neil Mundy London 01 555 1512 Scotland Baden Parkinson Eburgh 031 226 5598

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