Reason Transport expands fleet following pallet boom
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By Chris Druce COVENTRY-BASED Reason Transport has bought ive new Scanias to meet soaring demand from the pallet side of its business, and has plans for further additions to its 30-strong vehicle leet.
The company has added four 18tonne rigids and a 44-tonne Topline. As part of the expansion, it has also recruited ive new drivers and a customer services rep.
MD Alan Reason tells CM that a surge in pallet volumes of 32% in the past year – resulting in 350 to 400 pallets a night being put through the Palletways network – means he’s planning to contracthire three more vehicles to add to his currently all-Scania leet. “We’re doing really well thanks to a pallet uplift, and that’s all about our customer service,” says Reason.
The family-run irm introduced a customer monitoring program from son James’s company Live Data Solutions 18 months ago, and Reason says this has helped drive volumes by keeping hold of customers.
The software, in effect, lags up any decline in average volumes from customers, allowing the Reason Transport team to proactively address any issues before they become too big to reconcile and business is lost.
The haulier, which has been with Palletways for six years and was named its Member of the Year at the company’s European congress last month, has already licensed the software to 22 network members.
Reason believes it is an attractive technology for any haulier operating in a pallet network and that it has the potential to be adopted beyond Palletways.