Freight forwarding's role is altering
Page 44
If you've noticed an error in this article please click here to report it so we can fix it.
Heinemann; £8.95) covers the complete management of an export order once that order has been won.
Author Gary Davies, a lecturer at Manchester Polytechnic, has industrial experience, has been a consultant and is a freelance journalist.
This 200-page book also interprets a Manchester Polytechnic research programme which interviewed over 3,000 firms and individuals about their export operations. Their comments and answers are well used to amplify and illustrate the text.
Davies discusses how the method and standard of distribution can win (or lose) export orders, looking at matters from the point of view of both the forwarder and the customer who is buying the freight service.
The pure freight forwarder's role is being eroded, says Davies: "The traditional freight forwarder, a middle man who is unassociated with the ownership of transport, is no longer dominant." Now more and more exporters will do their own forwarding while an increasing number of forwarders are running theil own international road haulage.
At the end of each chapter there is a list of the key points that have been covered, making it the ideal revision book for the student. The book would also serve as a useful introduction to the forwarding and international haulage industry as it explains the commonly used shipping terms and documentation.
Managing Export Distribution was published in association with Seabourne Express.
William Heinemann, 10 Upper Grosvenor Street, London W1X 9PA.