• The big guns of Class Three once again proved
Page 50
If you've noticed an error in this article please click here to report it so we can fix it.
how some hauliers manage to squander their mobile 48-sheet poster hoardings with apparent contempt. Too many liveries ignored the huge advertising potential offered by a typical 12m trailer.
Smiths Crisps stole the show, however, with a drawbar livery that stood on its own, as a complete package design. "It's great," said Morris. "So good it makes you want to sing the tune too."
Smiths impressed the panel by taking the livery right around the truck, including the back doors, and by making sure that the drawbar's prime mover unit would have a livery which is good enough to stand on its own when the drawbar trailer has been disconnected. .
At the other end of the scale in Class Three was Pirelli. "Oh dear," said Hatton. "I would have expected better from Pirelli. The lines wobble. They are too thin and they don't carry the design round the truck well at all. It's a perfect mess."
Unigate's standard design did not work at this size either, and the panel would have preferred more imagination.
Lynx, however, was singled out for praise again and, like last year, its 38tonne artic livery was considered striking: "It really is such a smart design," said Bottomley. "I think that it is a superb design," said Morris, but the panel felt that Lynx's drawbar design was let down by the repeated use of the word Lynx, with unsympathetic sizing.
Nexday was a "fabulous" near winner for its black and yellow simplicity. It was a good idea, ruined, said the panel by a lack of phone numbers or information of any sort and a lack of attention to detail, such as painting the fuel filler cap a different colour to the rest of the vehicle.
Tetley Tea Bags was humourous and inventive in its design: the judges particularly liked its "rnischevious" character appearing to pull back the curtain-sides (see Page 48). Painting the fleet number over the rear doors in red, however, was an "abomination", said Morris, and a surefire way to ruin the designer's hours of work. Castrol earned an honourable mention for the "classy", "professional", and "clever" livery on its oil tanker. The panel felt that the company had taken the tanker shape and used it superbly.