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Bird's Eye View
Page 65
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"MR. MACMILLAN said that exporting was fun. think so, too, but I also think that it's bloody hard work. I have been bitten on the behind by wild dogs in Ecuador, had anti-rabies treatment in Peru, been frightened to death in aeroplanes everywhere, got lost in the jungle in India and been away from home for half my married life, just coming home now and again to get the laundry done, I have found it all fascinating and irresistible."
This frank appraisal of international salesmanship by Donald Stokes, Leyland Motor Corporation's new managing director and deputy chairman, went down well at the annual dinner of the Institute of Marketing and Sales Management last week, Mr. Stokes being present to receive the Institute's first Marketing Award—donated by Mr. W. R. Bowden, chairman from 1959-61,
Paying Tribute
IN his speech, Donald Stokes, who was managing director
of Leyland Motors Ltd. and sales director of the Corporation when he was chosen as recipient, stressed that he was proud and honoured to receive the award not merely on his own behalf but also On behalf of his colleagues and the company: "I was fortunate to belong to a forwardthinking group with an enterprising chairman, to whom 1 would like to pay tribute, and also to my own good fortune in having picked a first-rate team."
The president of the Institute, Sir Edwin Leather, paid his own tribute to Sir Henry Spurrier and wished him well in his long struggle against ill health. Making the presentation, Sir Edwin tellingly -remarked that Donald Stokes' rise from sales manager at the end of the war to the position of managing director was matched by a rise in his company's export sales from £4,500,000 to £23,750 000. 1 feel that the whole commercial vehicle industry can take some pride in the fact that one of its top men has been chosen from " a large number of eminent and successful ma rketi n g executives, every one of whom had an outstanding record of achievement -.
Good Luck, George !
I SEE that George Cherry, general manager of Birkenhead I Municipal Transport, is to retire next March. George Cherry started in road transport in the early twenties with minor engineering appointments at the Yorkshire Traction Co., Barnsley. Since then he has a history of service as a senior engineer with various municipalities in the north.
Though many in the passenger transport world are well aware that Mr. Cherry was president of the M.P.T,A. in 1953, there are not many, I warrant, who know that George has a distinguished military record. In the First World War he served with the Scottish Borderers, the Seaforth Highlanders and the R.A.S.C. and from 1919-1921 was in the Afghan and Waziristan campaigns. He was twice mentioned in despatches. The elder of George's two sons was killed while serving with the R.A.F. in 1944. The younger son, however, following in father's footsteps, is at present chief engineer with the Rhondda Transport Co. Ltd. I'm sure readers join me in wishing George many happy days of well-earned retirement.
That Report
LAST week 1 ran quite unexpectedly into our Minister of Transport, Ernest Marpies, with his wife, at—a cinema! Let me assure you that none of us were socializing; it was all strictly business. The Rank Organization were giving a special screening (in their private theatre) of
High, Wide and Faster '', the latest film in their " Look at Life series. The film dealt in concise fashion with the transport problems of our age, hence Mr. Marples' presence. I must report that the Minister is still absolutely full of enthusiasm for the Buchanan Report on urban road and traffic planning (due to be published in twelve days' time). He described it as " dynamite " and as representing "More advanced thinking than Europe, or the rest of the world, has yet produced on this subject ". Must be quite a report!