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eyland maintains freak leadership

15th March 1986, Page 5
15th March 1986
Page 5
Page 5, 15th March 1986 — eyland maintains freak leadership
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Which of the following most accurately describes the problem?

.YLANI) Lrocks has nullified its possibly artificial dership of the British truck irket with a 16.4 per cent are of last month's registraits and 16.7 per cent of the St two months' registraUs.

Society of Motor Manufac7ers and Traders figures aw a fall in new truck restratums for the second onth running, down by .6 per cent last month and .8 per cent for the first two .niths to 8,585 vehicles.

Leyland, which is promot; its success in short televiin commercials, has not .ly had more trucks regis-ed, but its pertOrmance mpares with a rise in truck 'ports this year from 32.5 r cent to 42 per cent.

Its managing director. Les harton, says the figures are "clear sign of the growing nfidence in Leyland Trucks tin the market place and tin truck operators", hut ey are helped by artificially w Ford registrations.

Ford, normally market icier, is still suffering trom

the after effects of a late-1983 sales push and is in fourth place after Mercedes-Benz (up from 9.9 per cent to 12 per cent after two months) and Bedford (up front 10.8 per Cent to 11.6 per cent). Ford's share is down front 22.9 per cent to 10.7 per cent.

The impact of Ford's new Transit has still to be felt in the 1.8 to 3.5 tonne van sector, and after two months Transit registrations are down from 34.7 per cent to 28.6 per cent or a market which has shrunk by 0.9 per cent. New Transit orders are running 40 per cent ahead of UK targets, according to Ford.

Bedford, performing much better as a van builder than a truck maker, is back ahead of Freight Rover in this sector with market share up from 10.2 per cent to 15.5 per cent despite a fall in KB pick-up imports from Japan.

Freight Rover's share is down front 13.8 per cent to 12.3 per cent, and even Renault's rise with the Trafic and Master has been halted, with its share over two months standing still at 8.1 per cent.

• Bus and coach registrations, down 43.5 per cent in January partly because all of Volvo's vehicles were omitted owing to an error at the Swansea vehicle licensing onice, are running 39.5 per cent down to 283 vehicles after two months.

Leyland is leading with 49.1 per cent (1985: 50.6 per cent), followed by Bedford with 12.4 per cent (1985: 3.4 per cent). Volvo with 11.7 per cent (1985: 9.2 per cent) and Metro-Cammell Weymann with 7.8 per cent (1985: 21.8 per cent).