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15th June 2000, Page 47
15th June 2000
Page 47
Page 47, 15th June 2000 — New
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New Visions

Following the completion of an investment programme costing some £23m General Trailers has emerged as Europe's largest and most innovative trailer manufacturer offering a pan-European range of models under the brands Fruehauf, Benalu and Trailor.

Now having restructured what were four sernhautonomous operating companies into one powerful and customer focused organisation the company has laid down new standards for the design and manufacture of trailers all of which are entirely driven by customer demand.

UK Customers are now able to select Fruehauf and Benalu models while manufacturing continues to be iocated across Europe were costs and location best serve customer requirements. Consolidation in the UK has resulted in one modern high tech dedicated production plant in Dereham were 'big is truly beautiful.'

The entire company ethos is on transport solutions focused to achieve customer satisfaction the group operates in a structure of six principal business units each one defined by market group and type

The result is a high degree of engineering innovation not previously seen within the trailer manufacturing industry esulting in me widest product range of it's type supported by a one Europe' service and sales support operation.

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