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perceive differences between products marketing people call it "differentiation") vhen in reality they are virtually identical?
If you are in the right European country rou can buy a Sevel-bodied van as an Alfa tome°, a Talbot, a Peugeot, a Citroen, aa Fiat. With five badges on the same iody there has to be some switched-on narketing around to differentiate the 'ans.
The UK Fiat Ducato range currently :omprises four basic vehicles: the 1.0 onne, L4 tonne, 1.6 tonne, and 1.8 onne-payload models, with shortand ong-wheelbase, high-roof, chassis cab, Ind twelve-seat bus options available.
So far Fiat's marketing team has man
aged to create differences in the Fiatbadged range by fitting the Sofim-built range of diesel engines, although the petrol engines and gearboxes are the same as the Talbot Express units.
Fiat UK is also able to organise more derivatives in right-hand-drive form out of Fiat's 50% of Sevel ouput than Peugeot Talbot UK. This leaves Fiat with petrol, diesel and blown diesel versions of the 3.5-tonne gross weight Ducato Maxi, while Peugeot is still waiting for the first petrol version to go on sale at the same gross weight.
Supplies of the Ducato Maxi Turbo D will still be limited, as Ducato sales are expected to total around 3,000 units this year. Fiat sold 633 Ducatos up to 1 April,