It's "caed mile faille" to Austin in Dublin's fair city
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WHEN . they raise their glasses i Ireland's select bars, like as nc it'll be a Phoenix ale they're drinkiial And the ale will have come by Austir Phoenix was a new drink in 1956. I 1958 it won first prize against all comes at the Brussels World Fair. Last yes 15,000,000 pints were downed in Eh alone and exports to America rot by 200%.
Phoenix is brewed at Waterford b an Associate Company of Arthur Guir ness, Son & Co. (Dublin) Ltd. Austir carry, it in huge transportable tanks th hundred miles to the distributing tenth Cherry's Brewery, Dublin. Here it bottled or coked and taken all ovt Ireland by Austins . There are all-day loc; deliveries too, to Dublin's 700-odd bar
Concentrated effort
The 12 Austins in the Phoenix flet include 3, 5 and 7 tonners. C them Mr. D. B. Keogh, Manage says, "75 per cent of the lorries' effo is concentrated into June, July an August. We need vehicles that will kee going, because we really do flog diet then. In the summer they clock u averages of 1,000 miles a week. Ot 7 tonner has covered 180,000 miles sin( May '55 and many of our Austins ha done over 100,000 miles without at major repair at all."