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Primrose joins battle for Scarborough town

14th December 1989
Page 18
Page 18, 14th December 1989 — Primrose joins battle for Scarborough town
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Which of the following most accurately describes the problem?

• Competition is escalating on Scarborough Town services with Primrose Valley Coaches joining the fray. With Appleby's already challenging in the town, Scarborough & District has responded with crew-operated Routemasters.

Having run seafront services during the summer, Primrose is now operating five doubledeckers in the town on commercial services.

It is believed that like Appleby's, Primrose is retaining its seasonal staff, albeit with relatively little traffic. Scarborough's town network was unprofitable until it was converted to minibus operation during the summer. The newcomers are running full-size buses in response to requests from some quarters. S&D has acquired three former London Transport Routemasters from its parent company, East Yorkshire, and runs them on the Ciaughton route. The secondhand doubledeckers are required for con tract working and provide additional capacity during the peak ILriods. Li A fourth company, Four Oaks Travel, has launched a regular service to Cayton on top of the existing network.