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Mitchell Cotts extol :ontract hire virtues

13th September 1980
Page 21
Page 21, 13th September 1980 — Mitchell Cotts extol :ontract hire virtues
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DRIVE to boost its contract-hire business was launched last veek by Mitchell Cotts Transport Services with the first of hree presentations to 30 own-account fleet operators in iristol.

"We all know that 1980/81 will )e the year of the survival of the ittest," said Mitchell Cotts' maniging director Mike Hoperoft.

The contract-hire service that he company can provide ranges rom running the complete ransport operation but in the :ustomer's livery to providing he vehicles only, including buyng the existing fleet.

The main advantage of the :ontract service, says the corn)any, is the liberation of capital hat would otherwise be tied up the vehicles rather than being ised for the customer's prime lusiness.

Similarly, every day problems if fleet operation are removed, ?Ewing the customer to concenrate on his main concern.

Because of the existence of le contract, Mitchell Cotts says can offer a better service — it ndertakes to provide relief ehicles or drivers at its own ost, for instance.

And the customer will be able ) predict his transport cost acurately; Mitchell Cotts quotes n overall price for the year. On le subject of costs, the cornany says that contract hire eed not be more expensive, iany companies forget some of le less-apparent costs when evaluating their own-account fleet.

Mike Hoperoft told CM that he believed that the present difficult economical climate was the right time for his company to make this sort of aggressive effort in the contract-hire market.