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Fuels rush in.
Page 13
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Take a stroll with us through the little side roads of haulage—the diversions and detours, the quirky, the quixotic and the downright weird.
On the Margin, confused and adrift in a world it doesn't understand, is a credulous soul at the best of times. For instance, we believe most of the racing tips dropped our way by CM'S editor despite the fact that if they finish, it's usually long after the rest of the field's gone home for their oats.
We swallow most of the things told to us by truck manufacturers and their salesmen despite their cold, predatory eyes looking at us like a snake looks at a rabbit.
We even believe those in government, despite the glib words and honeyed lies they constantly feed us.
In fact. tell us a fact and the chances are we'll rod sagely as though we've known it all along.
With all that in mind, you'll understand why we were so confused by the website www.petroldirect.com, which was being circulated at the time of the 'will-they-won't-they-coursethey-bloody-wonT fuel protests of a few weeks ago and we looked at it with something approaching awe and wonder. To start with, at least.
OK, the clues were all there. The unique selling point of being the sole web-only petrol retailer; the fact that fuel is apparently imported from Malta; and this little gem about its coloured diesel: We can colour your diesel any way you like it for the very first time, you can have a fuel that co-ordinates with your corporate livery. At present we can supply orange, blue, yellow and purple diesel for only a small mark-up on our standard prices," Yes, yes, we know, we should have realised at this stage, but frankly nothing surprises us any more so we thought this sort of thing might appeal to the more demented corporate branders out there.
However, it was only when we looked at the page referring to bio-diesel that the penny finally dropped. We'll save the jokes for your own browsing time, but suffice to say that when it tells you it's selling Petrel, Vin Diesel and Perfuel ('a bio-fuel made from rose petals") you know what you're dealing with.
We're going for a lie down.