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Bacon brings home the bacon

13th August 1983, Page 20
13th August 1983
Page 20
Page 20, 13th August 1983 — Bacon brings home the bacon
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Which of the following most accurately describes the problem?

HEARTINESS at breakfast, which all God-fearing people eschew, is being shamelessly encouraged by Midlands BRS. Free breakfasts are being served at branches throughout the region from 7am to 9am as part of a series of early-morning road shows on truck rental.

Drivers and secretarial and clerical staff are being lured to expositions of the company's methods of selling its services, notably rental, by the smell of bacon and other gastronomic inducements. And that's not all. Gail Powell, described simply and accurately as "BRS beauty," lays the bait.

Staff are being encouraged to sell BRS Truck Rental to friends and acquaintances. Those who introduce three or more customers will receive a free set of darts. The next thing will be the ultimate in depravity — breakfast darts matches.

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People: Gail Powell