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Give 'em the facts .
Page 76
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you support our paign to stand up 'ansport?
the road transport ry need to mount a led campaign to make the aware of its important industrial, commercial iblic life? We believe so at is why we have spent han £6,000 in the past six s making presentations to ;-section of the industry to ippon for our campaign. e 1968 the industry has ngaged in wars, Blies and "diplomatic" its on a number of fronts. iere was Barbara Castle's or all" Transport Act, then succession of hours ions, then it was
iraphs, parking bans, y bans, customs ms, noise, weight, smoke Nv the Transport Act 1982. ost every conceivable has fought the road ort industry in one way or )r. The cost has been high ne-consuming and
assary. Mainly, the ition to road transport has :rom well-meaning but illed groups. These groups hers must be better d and persuaded that road ort is essential to our
e of life.
lave identified four areas must be influenced. In Kling order they are ers of Parliament, local lans, the adult population, and school children.
We have also devised a programme of events which will get to all of these groups. "We" in this context means a steering committee comprising two manufacturers, two operators, one trailer manufacturer, and the Road Haulage Association, the Freight Transport Association, the Society of Motor Manufacturers and Traders, and the Transport and General Workers' Union.
All are agreed, to varying degrees of enthusiasm, that something must be done.
To mount a sustained campaign which would be effective, a substantial amount of money will be required. We believe this to be in excess of £1m a year.
Where can such a sum be found? The steering committee has devised a scheme which if adopted would produce £11/4m, and it would be paid for by everyone in the country.
The proposal is that vehicle and trailer manufacturers add E5 to the list price of their products. Through the dealer network this £5 would be passed on to the operator who in turn would pass it on to his customer in the haulage rate. It would then find its way into the cost of the goods which had been transported.
Let us assume that the working life of a vehicle to the first owner is five years. That means that the campaign cost to the operator would be £1 a year for each new vehicle. Based on a 50-week year, the figure becomes two pence per week, and on a 40-hour week it is 0.05 of one penny per hour.
The amount is infinitesimal, but it would provide the £11/4m that the campaign requires and at no cost to the transport industry.
However, we have a problem. Not every manufacturer is persuaded that it can add £5 to list price and recoup it.
The next step in our promotional effort is to let the manufacturers see how the operators see the position. This is where our readers can assist.
We invite you to complete and return the accompanying questionnaire — with no commitment or obligation.
Response from vehicle and trailer manufacturers has been encouraging. Only in a few cases has there been a cool atmosphere during our discussions.
We hope you will take a few minutes to reply.