SA sweeps clean
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The winning black and white double-page-spread, headed "You've seen the results, now fill in the coupon," was praised by the judges for its stark quality which was achieved by not having pictures of Seddon vehicles in the advertisement.
The three judges, seen here viewing the entries were (left to right) Tony Climpson, art director at Allen Brady and Marsh, John Harris of the John Harris Design Partnership, and Nick Collins the editor of Motor Industry Management.
Full results Best overall ad Seddon Atkinson Best manufacturer (colour ad) 1: Leyland 2: Volvo Best manufacturer (b&w ad) 1 and 2: Seddon Atkinson Best front cover Scania Accessories and components (colour ad) 1: Bonalack 2: Delco Remy Accessories and components (b&w ad) 1: Michelin 2: Borg and Beck