BCC aims at women
12th February 1983, Page 18
12th February 1983
Page 18
Page 18, 12th February 1983
— BCC aims at women
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CONSUMERS' and women groups are the main target the latest wave of pro-bi propaganda from the Bus ar Coach Council.
It has prepared 500,000 $ page leaflets on its "We'd miss the bus" theme, and circulating these through i regions for distribution amor local interest groups which al being invited to meet BC representatives.
The BCC is basing this wave its campaign on the fact that 5. per cent of women over 65 an 58 per cent of men over 65 har no access to a car. Only 30 pi cent of all women have a drivin licence, and 39 per cent of a households have no car.