Sane pricing code urged
12th December 1981, Page 14
12th December 1981
Page 14
Page 14, 12th December 1981
— Sane pricing code urged
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THE TIME has come to brir some sanity back into pricir according to Phil Ives, managir director of DAF (GB)) Ltd.
Speaking in London last we Mr Ives said that all manufacti., ers are now moving in the dire tion of reduced allowances create profit.
"1981 was the 'move ti metal' year", he said, "Ne year's aim must be to mal money."
In the heavy lorry sectc which in DAFs definition is ' tonnes plus, the company's mE ket share has risen from 6.1 8.6 per cent.
In the coach sector whic confusingly, is the province DAF Bus, the DAF share has sen from 4.1 to 7.3 per cent.