Premier Waste Management won the Commercial Motor Livery of the
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Year 1997 and Class 2 for two, three and four-axle rigids. It was also shortlisted in the Specialist Vehicles category. Premier staff were "tickled pink" when they found out they'd won the CM Livery Competition last year. "It gave the drivers a huge morale boost," says Newton.
Winning was particularly satisfying because the design of the livery was handled in-house. "We didn't go to a high-powered agency," says Newton. His brother Paul, of Newcastle-based Imprint, helped on the star logo, and it was this that impressed the judges so much: "The drop shadow really picks it out, the colours are unusual, too, and the silver really makes the star stand out," said one.
The company has used the CM award as a sales aid: "It's another piece of credibility—it shows we're up there with the best," Newton explains. "When the sales staff say we operate a high-image service, this is what we mean. We were very proud and pleased to get it."