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Swing while you're winning

10th July 2003, Page 26
10th July 2003
Page 26
Page 26, 10th July 2003 — Swing while you're winning
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Which of the following most accurately describes the problem?

Anyone who has seen the latest Toyota Corolla advert will undoubtedly have laughed at what is a cheeky take on a swinger's party. For those who haven't, six couples sit in the lounge of a suburban, middle class house, while each wife takes turns to pull a car key out of a dish, They then pair up and disappear, possibly for a chat...

Anyway, cue a rather large, curvaceous (let's be polite here) lady who stands to take her turn. The look of fathomless horror on the faces of the seated men as they suddenly find themselves in a game of sexual Russian roulette evaporates when a Toyota keyring is plucked out and they all stand (ahem) to attention, pretending the car belongs to them.

Well, one man's meat is apparently another man's obesity, More than 100 people have complained saying the advert is 'leftist", and implies bigger women are sexually unattractive.

Now, we wouldn't want to cast aspersions here, but it does make you think about how "well-fed" these complainants probably are. It also makes you wonder if that embarrassing moment back in 1976 involving the neighbour's front room, knowing glances, an Austin Allegro car key and the humiliating sting of rejection is proving a tad difficult to erase from their memories?

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