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ional Truck of the Year

9th September 2010
Page 33
Page 33, 9th September 2010 — ional Truck of the Year
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Which of the following most accurately describes the problem?

New truck launches haven't exactly been thick on the ground this year...however, the shortlist for the 2011 International Truck of the Year has thrown up an intriguing choice for the judges.

It hasn't been a vintage year for truck launches. Rather, for recession-hit manufacturers, its been a time to push those grandiose plans onto the back-burner. When customers aren't buying, why launch trucks they can afford? Decades of consolidation in the industry have also left us with fewer manufacturers, which in turn reduces the number of launches each year. Moreover, as vehicles become ever-more reliable and durable, renewal cycles have inevitably been stretched to reflect that fact. Indeed, the top-of-the-range model from the market leader in tractors in Europe DAF has a cab that's been around in one form or another since 1987. So the contenders for the 2011 International Truck of the Year (IToY) is a `short list' indeed, as there are just three. However, it's a diverse trio. And here they are. with CM'S tips for any punter looking to lay-on a bet...

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