A Sweetstuff Trade Procession in Liverpool.
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LAST week—commencing on Monday,
and terminating on Saturday (October 1st to the 6th)—Liverpool and district was in the throes of a candy week, the purpose of which was to make people "eat more candy," by which is meant sweetmeats of all descriptions.
No trade procession has ever been held in the city, which depended more for:its success upon the effective utilization of the motor lorry or van for advertising purposes. Not only local firms of sweet manufacturers—and they, by the way, control some big fleets, which operate over the whole country—but companies whose manufactures are known in every nook and corner of the country also sent vehicles to draw attention to their specialities. . The lorries and vans represented some brilliant schemes, and especially noticeable was a Leyland lorry, on which had been erected a replica of a sweetshop window, complete with plate-glass windows, electric light, and a first-class dis• play of sweetmeats.
Each day there was a procession of decorated motorvans and tableaux covering a different area. On Monday visits were paid to Bootle, Litherla,nd, Seaforth, Crosby, Formby, Freshfield, Ainsdale, l3irkdale and Ormskirk. Tuesday Prescot, St. Helens, Itainhill. Wednesday : Robv, Huyton, Tarbuck,
Bold, Warrington, Penketh, Widnes, Hale, Speke, Garston. Thursday : Birkenhead, Hock Few, New Ferry, Little Sutton, Ellesmere Port. Friday t Seacombe, Egremont, New Brighton, Wallasey, Moreton, Hoylake, West Kirby, Caldy, Heswall. For Saturday a great mammoth procession" of motors 1334
business as well as private—and even motorcycles in carnival guise, was organized. Messrs. J. Edmondson and Co. control a substantial fleet of petrol vehicles as well as a few steamers, some of which took part in the procession.