Yodel signs fashion contract extension
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By Joanna Bourke
YODEL HAS exclusively revealed to CM that it has signed a contract extension with online fashion retailer Joules as it targets fashion clients to strengthen volumes and looks to turnaround its £1m weekly losses.
The parcels giant previously used its local courier model to serve B2C Joules clients and has expanded the deal to cover deliveries to stores using its national van leet.
Yodel marketing director Adam Smith says: “We have been experiencing a surge in online fashion volumes. There is always that culture that consumers can return a product, so we are offering a choice of lexible delivery options that retailers are demanding, which is keeping them happy.”
The deal has been welcomed by Yodel, which has admitted to making losses of £1m a week as group volumes continue to decline (CM 2 June). However, volumes have also been bolstered by the operator’s Collect+ service, which handled four times as many consignments during the month as it did the previous April. Collect+ is a joint venture with PayPoint, where customers can collect or return products via 3,700 points at local stores. Customers include Asos and Littlewoods.
Smith says the service allows Yodel to cut miles by avoiding repeat journeys and that take-up of the service continues to rise. In April CM revealed that Yodel is axing up to 60 of its 120 depots and closing four national hubs (CM 28 April).