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What tippei men want

8th November 1980
Page 5
Page 5, 8th November 1980 — What tippei men want
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Keywords : Marketing

A MARKET research project t find out exactly what tippe operators are looking for as re gards vehicles and bodies is be ing sponsored by the Roa Haulage Association.

The project is being carrie out as part of the Association' plans for the 1981 Tipcon TippE Conference to be held at Harrc gate.

The RHA is working close! with CV Marketing Support Lt and is contacting all UK mani facturers and importers to estat lish a syndicated research prc gramme. The results of th exercise will be presented b Richard Booth and Tony Wildin of CV Marketing Support durin the technical session of the 198 Tipcon Conference.

At this year's Tipcon Confei ence, many participants felt thE vehicle manufacturers were no paying enough attention to thi particular needs of the tippe operator and that the general re quirements of the industry as whole were not being met.

The market research project i a logical development of th4 technical session at the 1981 conference, says RHA.

The proposed research is ex pected to establish the validity o the comments made at Tipcoi and will hopefully investigati the needs of a representativi cross-section of the tipper indus try on a wider base than is pos sible in a conference discussion

Tags

Organisations: Roa Haulage Association
People: Booth, Tony Wildin

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