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Check and track fuel efficiency
Page 22
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As UK fuel prices buck the European trend and continue to rise, our industry fuel analyst suggests you introduce fuel efficiency targets.
There has been a general reduction of fuel prices across Europe this month. But while this will bring some short-term relief for the road transport industry there's no room for complacency, because UK fuel prices have risen by 0.72% and remain the highest in Europe at 0.28/lit above Germany, the second highest.
Italy enjoyed the greatest decrease in prices (-6.61% to €1.13/lit), followed by France (-6.25%). At the other end of the scale the price of fuel in our other neighbour, Ireland, has risen 7.77% to €1.11/lit.
In the long term, high and rising fuel prices are something we are going to have to get used to. Oil production is currently projected to peak in 2013, after which the supply will decline, so prices will inevitably rise. To survive, operators are going to have to focus on fuel efficiency.
In past columns we have suggested rewards such as public recognition, trophies and prizes to encourage drivers to pay attention to their fuel usage. Drivers should be supported in these efforts by their back off ice teams. A number of fuel-management mechanisms are available to help drivers and traffic office staff achieve increases in fuel efficiency. Drivers consumption should be recorded and discussed. Raising the importance of consumption usage helps drivers to cheek and track their own fuel efficiency.
Once recorded, these levels can be measured and targets established.
All this encourages drivers to improve their efficiency and will help them understand what measures they can take to make a real difference.