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THE NAME GAME All inall, the iJpe Great is by
7th September 2006, Page 59
7th September 2006
Page 59
Page 59, 7th September 2006
— THE NAME GAME All inall, the iJpe Great is by
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no means a bad truck The name's a bit game show, of course, but Japan has a bit of a thing for odd commercial vehicle names (who can forget NDM's Big Thumb?).
Light CVs are well represented in this oddball oriental nomenclature too, with memorable examples including Mazda's Bongo Friendee panel van.
And of course we must mention the near-legendary "Step Thru Pantry Boy" from Daihatsu.
With competition like that, the Fighter is a paragon of conservative branding.