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Not a threat, a challenge

7th March 1981, Page 30
7th March 1981
Page 30
Page 30, 7th March 1981 — Not a threat, a challenge
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Which of the following most accurately describes the problem?

VHAT to the insecure is a threat, a challenge to those who are ure they can win. F. James IcDonald, the new president of ieneral Motors Corporation, the torld's largest motor manufac rrer, is certainly not short of onfidence although when he )et the British Press, he had to dmit that even the company acpunting for a fifth of estimated /odd vehicle sales was not omipotent.

"Tough competition is not a Ireat," he said. GM thrived on it nd aimed to compete everywere in the world — except a pan.

Will General Motors' Bedford ictories one day have to corn ete in the commercial-vehicle tarket with a Japanese plant in ritain? If so, will that be a threat r a challenge?

Nissan has reportedly no lans to make cv in Britain, but its projected car plant is a suc)ss, I foresee it will do so. Nis in truck exports rose by 35.4 r cent to 392,000 between 379 and 1990 and bus exports / 122,7 per cent to 17,000. What ayer gives up the game when D's on a winning streak?.

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