LIGHT VANS THAT "TELL THEIR OWN• STORY."
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AREPRESENTATIVE of The Commercial Motor a few days ago was in the company of a number of motor coach proprietors who were discussing the merits and demerits of advertising their tours in the newspaper press. None of them was satisfied with the results, although collectively they spent over £100 per week in Press advertising, but they were unanimous upon one point— that the best advertisement is the motor vehicle itself.
The utility of the self-propelled vehicle in the sphere of advertising is strikingly exemplified by the light van, which, as has recently been shown in this journal, is peculiarly adaptable to the needs of the modern publicity cult.
There are many firms, however, which do not favour these "loud" forms of ad
vertising; they do not advertise their goods even in the lay Press, and if asked the reason they would probably say that their trade is of such a kind that "blatant" publicity methods, instead of bringing trade, would certainly alter "the tone" of their business, if it did not drive some of it away.
They have meter vans, of course, but they are so quietly dignified in their design and finish as to be quite as clistinc, tire and potential in their advertising appeal as some of those which—to use a colloquialism—" blow their own trumpets.'
.4 few days ago we noticed flitting through the city streets a distinctive vehicle, the body of which was finished in dark green and black. Across the body sides, painted in gold, was one
word—the name of the firm, a very wellknown one. The only advertising matter was in a small panel with a glass front, situated at the front of the van, in the bottom corner near the driver's cab. This space was about 3 ft. by 2 ft. 6 ins., and the panel frame was on hinges. It was a very easy matter ta insert new "copy." This was a very neat arrangement, which in no way detracted There can be no gainsaying that same of the express runabout vans would he much improved by being stripped of the unsightly and discoloured posters pIas. tered at the sides. If it is felt to be neceesary to show these bills, cannot owners devise a better way than the cheap and nasty methods of the paste brush?Tags