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Hino from the other side

7th February 1981
Page 37
Page 37, 7th February 1981 — Hino from the other side
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Which of the following most accurately describes the problem?

JUDGING by the growing amount of coverage given by Commercial Motor and other trade journals, it would appear that the arrival of the Nino range of trucks into the UK will be one of the controversial issues of 1981. Already a number of companies, predominantly the indigenous manufacturers, have publicly taken a stand against the importation of these vehicles, providing some quite fearful information in support of their actions.

I have a personal interest in the success of this venture into the UK market, and would appreciate the opportunity of putting forward a number of points from "the other side" which readers may also like to consider.

First, the range of trucks currently on offer is limited to three models; a maximum weight ar

tic, a 6x4, and a 8x4 chassis The total number of unit sale any one year is bour therefore, to be reasona small, especially in compari with the total unit sales of 01 "foreign" manufacturers.

Secondly, the establishrr of a franchised importer (I-1( and a growing number dealers (already more than nationwide) has create healthy number of new jobs depressed job market.

Third, and perhaps most portant, is the fact that availability of these trucks I vides the operator with the portunity to buy one of the rr proven, reliable and econom vehicles on the road today; that must be of interest to E one who takes his haul seriously.

I, for one, would be only pleased to arrange a demons tion for anyone who cares contact me.

Finally, the point must made, that the British people renowned for having the g sense to always buy that wl will do the job best.

Consequently, we will ne all buy motorbikes, came cars, TVs, hi-fis, and radio: foreign, often Japanese, orig

Why not use the same g sense, and at least evaluate Itrucks, before jumping to final conclusion on their de: bility.

G. A. MORGAN Sales Director Tunnel Truck Sales (Purfleeti West Thurrock, Essex

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