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LAST WEEKS OF THE COACH COMPETITION.

6th September 1921
Page 22
Page 22, 6th September 1921 — LAST WEEKS OF THE COACH COMPETITION.
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Which of the following most accurately describes the problem?

Prizes that Must be Won. Drivers Who Know Their. Job.

AS we announced last week, the coach competition tion will close on October 3rd. There remain, therefore, four weeks during which enterprising drivers can take advantage of this great opportunity of winning money prizes and of making known, through the columns or The Commercial Motor, their ideas on the motor coaches of the. -present day and the best ways of improving them.

• This , has been a good year for motor coach • concerns, and, in consequence, for drivers too ; but even the most optimistic persons realize that next • year the coach anthall concerned with it will have a, much harder time. Competition is growing, the railways, are recovering some' of their old spirit of enterprise and offering tempting facilities to the public, and next year some of the novelty of coach travel will have disappeared, so that if the. motor Coach is to retain its popularity, means will have to be devised to maintain interest in this form of passenger road travel. Thus, it is essential that no stone should be left ;unturned in our endeaVours to stabilize the motor : coach industry by insisting on continuous improvement 'of the motor coach itself as one of the primary : essentials of competitive success.

. Every device that ingenuity can conjure, .up will have to be employed to keep people on coaches, and out of trains, and •continuously to attract. new custom; but the most powerful inducement for Ipeople, to use the coaCh will be the vehicle itself.

Our coaches must bee.continuously improved. There must be no acceptance of finality in the design either of chassis or of coachwork. Everyone whose interests are bound up with this great new development must 'contribute what he ,can, in ideas and suggestions, towards coach betterment.

, That is why our coach competition was started. We realized that the motor coach driver is a man Who is accumulating valuable Practical road experi • ertee. Coach drivers, far and wide, are really "testing out" the modern coach. The drivers who really 'know their job" are discovering the good and the bad points of the coaches which they drive. They hear the remarks of passengers about them, and in this way they have their fingers—as it were— on the pulse of public opinion.

Moreover, while he is 'on the job," the driver has time to think over the matter well. If he be a man of ideas, he is certain to have formed opinions, good or bad, about his vehicle. He realizes that even the finest machine has its defects, and that some vehicles, unfortunately, are like the curate's egg—only good in. parts.

Now, before these things can be improved, they must be brought to someone's notice, and that exactly is. what our competition is designed to do. We are offering cash in exchange for common-sense i3nggestions and ideas. All that a driver has to do cE3

is to write a short letter _under this heading, "Ho I Think My Coach Could Be Improved," and the to fill in the coupon printed on this page and sec it, with the letter, to The Editor of The Commerci4 Motor, 7-15, Rosebery Avenue, London, E.C. marking the envelope !Tom:eh Competition."

For the letter which, in the opinion of the Edito contains the best suggestions, a prize of 210 will I awarded. The second and third best letters wi secure prizes of E5 and 13 respectively, whilst At shall give ten consolation prizes of El each to ti writers of the best letters who do not receive or of the first three prizes.

This is one of the simplest competitions that lu ever been devised. We make it so because we di not wish any driver, merely because he feels he "not much. of a hand at letter writing,," to reqfrai from entering. Every letter sent in will recoil; careful consideration,. 'and literary composition an grammatical excellence will not be the detidin factor by any means. It is the ideas and suggestiot contained in the letters that will count. Becau. we want this competition to• be of real utility i unearthing new ideas. That. is why competitoi can be as critical as they like:

Competitors will get full credit for their sugge tions and ideas, and the prize winners will undoub' edly be recognized as men above the average vorli stand out from the ordinary crowd.

Are YOU going to be a prize winner?

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