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'Hang the expense'

6th November 1982
Page 8
Page 8, 6th November 1982 — 'Hang the expense'
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Which of the following most accurately describes the problem?

SERVICE is more importan many customers than cos survey commissioned k leading freight forwarder concluded.

Figures published by HE International show that 74 cent of the 78 exporting c panies questioned said that vice was more important I cost when they chose the warder to carry their export t ness.

And 59 per cent were prep to pay more for a better ser from their forwarder.

Reputation came top in thf of criteria for selecting a warder,

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