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Enter awards competitions and reap the benefits aye Baker, head
Page 41
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of chent solutions at the Quiet Storm agency, believes awards can bring excellent publicity and the long and detailed process of entry is a really healthy exercise in selfawareness for any firm.
"Awards are not only for bluechips. Most award schemes encourage small companies to get involved and, in many cases, their achievements are deemed at the more impressive because of thew limed resources," she says.
Baker advises: "Start early, ideally at least three months before the entry Be specific and ensure you substantiate your claims and achievements. Read the judging criteria and entry requirements carefully and meet them."
If you win, you can use the awards logos in publicity material and take every opportunity to tell everyone you are an award-winning company. To get an idea of the huge power and publicity such ceremonies bring, check out the Motor Transport Awards at www.mtawards2008.co.uk every shortlisted company MI be profiled.