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COMMENTS Dark blue backgrounds and black lettering on white boxes

6th July 2006, Page 69
6th July 2006
Page 69
Page 69, 6th July 2006 — COMMENTS Dark blue backgrounds and black lettering on white boxes
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mean the logos around the edges stand out, but not a lot of time has been spent dressing up the website.

It seems to be an in-house production by Thomas Hardie Marketing Solutions, with the emphasis on information and function, and the operatives at the used truck site will have been trained to use it properly. This is important as there are a lot of vehicles up for grabs. The website does break them down by the basics (year. axle, power) to stop the user wasting time.

If you are on a vehicle information page long enough, the picture in the top right will cycle to another image of the same vehicle taken from a different angle so be patient.

Foremost on every page are contact details — a professional sales approach. The site is full of information, but only to the point where you would call and find out a truck's availability. Nothing is listed under the 'search for other' link, suggesting part exchanges are traded.

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