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5th October 1995, Page 22
5th October 1995
Page 22
Page 22, 5th October 1995 — Not impressed
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Which of the following most accurately describes the problem?

int rowsing through the

shelves in my local newsagents today I saw a magazine among the transport mags which appeared to have fallen off the top shelf. It was the first issue of a magazine calling itself Truckers Mate. After a quick look I was appalled as no doubt a lot of reputable truck drivers would be if they saw it. If guys want to look at Playboy and Penthouse or whatever in their private life that's their business. Why should the transport industry be dragged into it as a sales gimmick? Anyway, there are women truck drivers, myself included, and I for one have no interest in gawping at wotnens' anatomy, or anyone else's for that matter, within my working time.

My eyes are on the road where they ought to be. Truckers Mate is a blatantly sexist magazine, and has virtually nothing to do with the transport industry, apart from using truckers as props for the photos. I call it insulting, and I doubt I'm the only one in the transport industry I'd write a letter of complaint to them, but I think any reply would be equally insulting and I'm not into writing anonymous letters.

As I buy your magazine more than any other, and find it useful, informative and interesting no doubt like

most of the industry I thought I'd let you know my attitude. Let them stick to publishing a straight girlie magazine for interested parties, but they can leave out the industry connection to try to boost their circulation. Leave the transport industry alone, I say What do the Unions think, I wonder? Thanks for publishing a mag worth buying.

Astra Shishmanian, Seven Sisters Road, London.

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Locations: London

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