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Tending the Tourist

4th July 1952, Page 28
4th July 1952
Page 28
Page 28, 4th July 1952 — Tending the Tourist
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Which of the following most accurately describes the problem?

STILL to be seen all over the country, is that former guarantee of respectability, the notice which reads, "No Coaches." No doubt many readers will agree that a placard of this kind is enough to drive ordinary—not coach-bornecustom away from the hotels and inns which display it. Moreover, they must wonder how the management of these roadside hostelries can afford to turn away wholesale custom in this way. Unfortunately, the attitude underlying notices of this kind is still common in Great Britain, in marked contrast to that revealed by hotel-keepers and restaurant managers on the Continent.

Not only is the man in the street,_as it were. ready to welcome the coach passenger, but in France, Switzerland and Italy at least, there are semi-official attempts to encourage coach operators to bring passengers to various towns and touring centres. Both the Nice and Montreux coach rallies are examples of this tendency, for both are organized with the intention of encouraging travel throughout France and Switzerland. This becomes obvious from the list of organizers. At Montreux. the rally is arranged by the Montreux Office du Tourisme with the technical assistance of the Automobile Club de Suisse. The former body is similar to the publicity office of any holiday resort in this country, whilst the Automobile Club de Suisse is identical in function to the Royal Automobile Club. The event is patronized by the International Union of Road Transport (I.R.U.).

The Nice rally has three organizations behind it. They are the Federation Nationale des Transports Routiers, the French coachbuilders' association and the Nice tourist committee. In addition, the French National Tourist Association, the local automobile club and other local bodies play their part in the considerable amount of organization which lies behind an event of this kind. In both Nice and Montreux every effort is made to welcome visitors accompanying the coaches, for there is no doubt that they are the raison d'être of these events as far as the local population is concerned. The art of providing for and encouraging tourists has been carefully studied.


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