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CONr`O nit . Ttiir
Page 38
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West Wales-based haulier Roland Llewellin has set up an internet-based load matching service targeted at reefer operators (see above). Available loads are automatically matched to hauliers with spare capacity on a relevant route; they are offered the load via e-mail and text messages to their mobile phones.
"Traditional load-matching sites are not specialised for refrigerated transport and you have to go on to those sites to search for loads," says Llewellin. "This one is a lot more pro-active because we send the load details out to everyone who is active on that particular route. If a haulier has a load he can't cover. at the present subscriber level. the details of that load will go out to 150 operators who between them will have up to 1,500 trucks."
Contact www.coolload.com.