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THE LURVE TRUCK

3rd June 2004, Page 15
3rd June 2004
Page 15
Page 15, 3rd June 2004 — THE LURVE TRUCK
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Which of the following most accurately describes the problem?

Take a stroll with us through the little sideroads of haulage, the diversions and detours, the quirky, the quixotic and the downright strange...

In the underrated 1980s film War Games a teenager, bored with using his early home computer to do his family's accounts and play endless hours of Pong (think table-tennis with less excitement or physical effort), finds a way to hack into computers within government installations.

He takes the world to the brink of nuclear war after innocently asking if the mainframe controlling the entire United States' nuclear arsenal fancies a nice game of thermonuclear war (akin to asking a Millwall fan if he fancies a conversation).

This was one of the first examples in popular culture of someone (more often than not a bored teenager) misusing technology with potentially nightmarish results. And so it is with the internet. Confused? Type "porn" into your search engine of choice and it'll bring up some 138,000,000 web pages for you to choose from (not that we're advising you to try this in the office you understand). Whereas if you type in the phrase "world peace and unity" you're confronted with a paltry 1,150,000 websites.

Bear with us: like a resident of Swindon, we're coming to our destination in a somewhat roundabout fashion to give an example of how the World Wide Web is a den of filth and depravity; just look at what happened to poor old Paris Hilton. The heiress to the Hilton hotel millions was made famous earlier this year when a video of herself and a former lover er... enjoying each other's company surfaced on the internet and quickly went worldwide (3.2 million web pages, according to Google). The point of this convoluted introduction is this press release from WA Developments -the current owners of Eddie Stobartdetailing the new livery on its trucks. What particularly tickled us was the name on the front of the first of the new fleet. Knock us down with a feather if it's not "Paris Hilton" herself. How naming one of your trucks after an unwitting internet porn star squares with the firm's claim that it will "enhance the brand image and capture the qualities and personality of the company" we're

not quite sure. It would never have • happened with God-fearing Eddie Stobart in charge that's for sure.

not quite sure. It would never have • happened with God-fearing Eddie Stobart in charge that's for sure.

not quite sure. It would never have • happened with God-fearing Eddie Stobart in charge that's for sure.

not quite sure. It would never have • happened with God-fearing Eddie Stobart in charge that's for sure.


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