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Transport Manager A N owner-drivers' course, Gives Technical Train1-1. for which 213 students ing to Motorists . have been enrolled, is being
conducted by West Bromwich Education Committee. Mr. A. Whitcomb Smith, the municipal transport manager, is assisting in the organization of the course, and is giving film demonstrations with his own projector. Groups of students also visit the municipal transport department to inspect the workshops and maintenance arrangements in general. The course' has proved to be of great value in teaching motorists " what goes on under the bonnet." The originality of this scheme is highly commendable and might well be copied by other authorities.
Facts Essential in D°N'T send me a sales. Selling Technical man. Send me someone Services who can talk sense." .Taken out of their context, those two sentences would undoubtedly cause offence to commercial-vehicle salesmen, but, accepted in ' the spirit in which they are intended, they make an excellent text for a booklet entitled, " Selling to Technicians," by N. C. Stoneham, of Messrs. Stoneham and Kirk, industrial and advertising advisors, of 50, Bloomsbury Street, London,. W.C.1. The booklet has been produced to stress the need for factual messages in advertising and selling technical material. The keynote of Mr. Stoneham's:message is, "More facts and less blurb." THE service given to traders by independent hauliers is indicated by a letter received recently by Mr. L. V. Ward from J. V. White and Co., Ltd., of Birmingham. It congratulates Mr. Ward on the splendid effort made by him in getting tomatoes promptly to the Birmingham market. For a ship to dock one day and for the fruit to be in the Birmingham market at 6 a.m. the next was a wonderful performance. It was felt that no other service, apart from a personal one, could permit such a delivery. How the Personal Factor Counts in Road Transport • • • • Some Fairy Tales as nNE of the brightest house Perkins Saw Them "--"organs in the commercial This Christmas . . vehicle industry is Perkins News," issued by F. Perkins, Ltd. Mr. L, W. L. Hancock, the editor, spread himself on the Christmas number, of which the theme was the story of Hans Andersen. Some of Hans Andersen's vivid characters were drawn in colour and distributed, as ornaments, through the issue. The article was printed in three languages and was cleverly associated with road transport by the reproduction of a photograph of a Perkins-engined Vulcan outside the house in Odense where Hans Andersen was born in 1805.
Portrait of An lndeA PORTRAIT of Sir fatigable Company I-1 George Beharrell, chair Chairman . man of the Dunlop Rubber Co., Ltd., has been painted by Professor Pan, to mark Sir George's association with the company, which began nearly 25 years ago. The original is being hung in the board room at St. James's House. Presenting a replica to Sir George, Mr. F. A. Szarvasy, senior member of the board. said that to their chairman, the only difference between the difficult and the impossible was that the impossible took rather longer to achieve.