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VECO TAKES HEART
Page 84
Page 85
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While Iveco Trucks thrives in the 7.5-tonne and van sectors it has struggled to hold its own in the big rigid and tractor markets. But that could be about to change...
To put it mildly, Iveco hasn't been doing very well at the heavier end of the market. UK market director Chris Thomeycroft-Smith reveals a 17.5% drop in sales at 18 tonnes.And tractor unit sales have slumped more than 30 % , despite a successful Stralis launch in 2003.
It's a different story down among the vans, where 1veco's share of the 2.8-6.5-tonne sector has increased to 6.5% which puts it fourth in the sales league.At 3.5 tonnes Iveco holds an 8.6% share— and among the heavyweight vans (3.51-6.5 tonnes) it is market leader with a dominant 32.2% share.
As you'd expect,Iveco's strategy is simple: maintain its success among the lightweights while fighting hard for more heavyweight sales.And it seems to be happening.Thomeycroft-Smith reports Stralis registrations are up by 92.6%, adding:"To the end of February we'd registered more heavy trucks [at 18 tonnes and above] than Renault, ERF and Foden,and we're only 17 units behind MAN."
While he's pleased with this gowth. Thorneycroft-Smith doesn't need telling that steady and sustainable growth is what it's all about, and that is impossible without a sound dealer network. Last year Iveco spent a lot of time developing strategies to take the company forward over the next five years. If the first two months of 2005 are anything to go by Iveco is on its way to becoming the all rounder it needs to be.
At the heavyweight end of the Iveco line-up are a revamp and a new product.
The multi-axle Eurotrakker is dead; long live the Trakker Iveco, presumably believes it has too many Euro-tagged products. The Trakker will be available as a 4x4, 6x4 or 8x4; first impressions are that it will be a heavy-duty on/off road vehicle with enough versatility to tempt owner-drivers and operators in case their 'lightweight alternative Isn't up to deep quarry and muckaway work.
The driveline features a choice between the 7.8-litre Cursor Bat 270, 310 and 352hp, and the 12.9-litre Cursor 13 rated at 380 or 440hp. With the shorter name comes adjustable cab suspension, air suspension on the rear bogie and electronic programming for three PTOs via the Data Management Interface.
Rather more glamorous is a top-of-therange Executive Space option for the Stralis -Thorneycroft-Smith hopes It will be worth about 120 units in its first year. Metallic paint, lashings of chrome, a two-tone interior, air-con, remote locking and roof-mounted air horns all come as standard,