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Telematics systems provide a wealth of data about your operation —

31st January 2008
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Page 48, 31st January 2008 — Telematics systems provide a wealth of data about your operation —
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Which of the following most accurately describes the problem?

but just how do you make sense of it all? Bedford software house

Aeromark believes it has the answer, as Andy Salter finds out.

We've long held the view that there are two major uses for all telematics and transport-related software devices. The first and most obvious is the operational application the ability to route vehicles in the most effective manner, identify where they are in order to allocate more work, or diagnose a fault if one breaks down.The second application, which is more powerful but less used, is the management reporting made possible by the analysis of the data these systems capture about your operation.

Many operators have tried to interpret the data from the various vehicle and office-based systems available, but it's easy to get bogged down in reams of information and end up none the wiser.

One company that is doing more than most to address this is Aeromark, a small software house based in Bedford.The company has 'leen developing its own suite of telematics devices and has now unveiled a management dashboard to sit on top of all these systems and aelp to make sense of the data being captured. It relays this to the operator in an easy-to-read manner and in a format that can be configured :o meet the operation's individual key lerformance indicators (KPIs). This 'dashboard technology' concept is nothing newbusinesses in other sectors are already using it to get snapshot reports of their operationsbut Aeromark's Smartdash is the first technology of this type we've seen in the transport sector. We believe it has enormous potential for identifying potential efficiency gains in a business.

Regularly monthly saving One of our customers is already saving 000 per month per vehicle," says managing director Roger Marks." It requires some clear input from the operator in terms of objectives and what is important to the business,but this system will very quickly pay for itself."

Aeromark has also developed Optimati; a

Roger Marks: Customer is saving £300 per vehicle per month using Smartdash software

platform that holds and interrogates the data which Smartdash presents to the user. Data feeds including vehicle tracking, routeing and scheduling are fed into the Optimatics platform.This crunches the data, takes into account the budget or planned operation and then, using Smartdash, presents it to the operator in a format that allows him or her to see how the business is doing against specified KPRPricing is on a per vehicle/per month subscription basis and varies from £30 to £75 depending on the volume of the business.

We were given a demo of the product during a recent visit to Aeromark's Bedford offices and its benefits are easy to see. Provided the data flowing into the system is reliable -and Marks is confident it is -and the operator has the management wherewithal to implement change when the need for this is clearly highlighted by the Smartdash, then efficiency gains can easily be achieved.

Every operator in the country will know of a number of areas where their business could do better and Smartdash looks like it can give companies the tools to identify issues for attention with the click of a mouse. •

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Organisations: US Federal Reserve
Locations: Bedford

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