QUALITIES OF SALES MANAGERS
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rINE of the main qualities of a sales
manager should be ability to plan ahead, and a good general manager should leave him a wide field for making decisions.
This statement was made by Mr. D. McGregor, secretary of the Chloride Electrical Storage Co., Ltd., when he addressed the Manchester branch of the Incorporated Sales Managers' Association.
One fault of a salesman, he said, was that he might have a false sense of values. He might, for instance, take selling as being of paramount importance, but in assessing other functions he might place too low a relative value upon them.
Although this fault might be that of a good salesman, it was not one of a good sales manager. A sales manager should foster co-operation with his staff and discuss policy with them.