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Picture perfect Even a small dealership can have a big
Page 70
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web presence. So how does the website of Coventry-based Geoff Sipson Commercials size up?
Company: Geoff Sipson Commercials Address: www.geoft-sipson.co.uk Overview: The opening page displays this independent dealer's contact details, while a frame on the left contains links to the stock list, a map of the site and further information on the firm and its services. The most important page, the stock list, breaks down the stock into categories from 7.5-tonners to 6x2 tractor units.
A 'latest arrivals' section allows you to scan anything that might have come in since your last visit. All the major manufacturers are represented; the site also carries trailers, plant and a small number of more unusual vehicles, such as motorhomes and boats.
Brief details are given for each vehicle, notably model, make and year. Clicking on an individual listing brings up a page of further information, including number of axles and horsepower rating. Multiple photographs are provided of almost every vehicle: there's even the occasional shot of the inside of the cab.