L eyland Dal Vans has recruited Jefferies as marketing director to capitalise on improvements in its product range and market performance.
30th May 1991, Page 52
30th May 1991
Page 52
Page 52, 30th May 1991
— L
eyland Dal Vans has recruited Jefferies as marketing director to capitalise on improvements in its product range and market performance.
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Jefferies, 41 , was most recently AWD's UK sales and marketing director.
He will be working with 140 main dealers, including 50 from the Leyland Daf truck network, and 125 service outlets.
The company's performance in the past 18 months has outshone the rest of the market. Sales were down just 3% in 1990 despite a market drop of 20%. So far this year sales are 5% down against a 28% drop overall in the panel van sector.
Jefferies' appointment means a return to the Midlands, where he spent most of his career with British Leyland, rising to export marketing manager before leaving in 1986 to become marketing manager at Stanley Tools in Bracknell, Berks.